18.05.12

The CCC received a squawk against the advertising communication of Hindustan Unilever - Pureit Water Purifier and upheld it.The commercials made a application of “Pureit 1 Crore safety challenge”.  The CCC considered the specialized proof provided by the advertiser and the complainant and concluded that whilst Pureit “meets USA’s EPA stringent bug-kill criteria”, it is not the only one to do so. The claim, “It’s been 2 years and dig date no purifier in India has been able to meet Pureit’s Security challenge”, is misleading as this challenge is only against old generation products launched earlier to December 2009. Thus, the communication creates a false impression that Pureit is the best clothes water purifier. 

A complaint against the advertisement of Triply Stainless Bear up Cookware from Glen Appliances was also upheld. The print advertisement claimed, “Is your cookware satisfactory?  Did you know aluminum cookware can cause cancer?” According to the complainant the claims are not honest as it has not been substantiated by any reputed international organisation such as WHO or by any country noted for a tipsy standard of vigilance in consumer protection. The advertisement unfairly and momentarily denigrates attacks and discredits all aluminum cookware, and misleads the consumer about the protection of the same.

Source: Campaign India

by nblades

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Source: Sephora Scent Samplers « Beauty Maven

by andrew

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Source: 1 Million By Paco Rabanne Fragrance Cologne Review (2008 ...