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This year will see the inaugurate of more than 1,400 new fragrances, encompassing offerings from couture houses, celebrities, mode designers, and independent perfumers. Which will become classics—or even still exist a decade from now—depends on an changeable alchemy; the average shelf life of a new scent is surprisingly butt in fail, with many being discontinued even before they reach their fifth anniversary.
“The FiFi Fragrance Hall of Notoriety celebrates the fragrances that have shaped the landscape and stood the test of time,” says The Redolence Foundation’s vice president, Mary Ellen Lapsansky. “They privation to have been on the market for 15 years or more and represent the whole package—the bottle, the advertising campaign, the extract itself; everything needs to come together.”
From ck one to Chanel No. 5, these bottles encapsulate unimpaired decades in a single spray. “Winning a FiFi Fragrancy Hall of Fame Award is akin to getting a lifetime attainment Oscar,” says Givaudan’s Kate Greene. “People quality incredibly passionate about the honored 30. They are the trendsetters; they are part of our history.
Source: Gotham Magazine