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Escada is releasing three products from its imaginative fragrances range, including Rockin Rio and Island Kiss, as meagre editions.
The Facebook campaign, created by Holler, aims to add an piece of "discovery" and "exploration" of the products, by encouraging girls to find the fragrance that upper-class suits them.
The Facebook app asks consumers, "Which Escada girl are you?" , posing a series of questions for consumers to respond about their "taste in boys, music, adventure, holidays and their favourite side of summer", in order to determine which fragrance they should buy.
The interactive app also allows consumers to do around with a retro theme, to see how they would look with iconic vintage hairstyles, wrist-watch videos of old pop artists, and look at pictures of "heart-throbs" from 20-years ago.
Delphine Buttin, design manager at Escada Fragrances, said: "The launch of the quiz is unusually exciting for us, as we're tapping into our younger demographic with an engaging piece of digital comfortable that we feel will really appeal.
Source: Marketing