01.01.70

NFL Vestibule of Fame defensive tackle “Mean” Joe Greene is in burgh today to promote his new Super Bowl XLVI commercial.

Older football fans will retraction Greene, in his playing days, doing the infamous Coke commercial, in which the hobbled idol takes and chugs the kid’s soda, then throws the No. 75 Pittsburgh Steelers jersey back to the boy, who exclaims, “Wow! Thanks, Sorry Joe!” The 1979 Mean Joe Coke commercial resonated.

So 33 years later, Greene is reprising his r, with a few gray hairs in the beard, to pitch Procter & Gamble’s Downy Unstopables. The new commercial , which will air between 5:30 and 6 p.m. before Sunday’s Wonderful Bowl XLVI at Lucas Oil Stadium, has the similar storyline, only this point a young female fan, played by actress/author Amy Sedaris, is donation up a bottle of Downy Unstopables, an in-wash scent booster with four times the nose ingredients as regular Downy liquid fabric softener.

This time, when Greene shows his return by throwing his jersey to the “kid,” she is immediately turned off by the bouquet and flings it back. Greene mutters the punchline, “Last time I’m doing this.

Source: Indianapolis Star (blog)

01.01.70

The two colloquy championship games on CBS and FOX on Jan. 21 might have been the worst-called major sporting events by network crews. Missed calls, no comprehension and a general haste to jam in network promos made the CBS team of Jim Nantz and Phil Simms almost unwatchable/unlistenable. On FOX, Joe Buck and Troy Aikman were only marginally punter. (When you yell, “Can’t you see that?” at the TV more than five times a game, the network has a mind-boggler.)

Michaels is the Maserati of play-by-play guys. There’s no creepy Buck/Aikman allowed-to-the-booth/boys-in-the-tree-house feel when the veteran calls a spirited. He modulates, knows when to get excited and when to shut up. If you play a favourite sports second back in your head, it’s probably Michaels’s voice you heed, whether he called the game or not.

Collinsworth can get a little verbose, but, as opposed to Aikman or Simms, his patois seems intrinsic and his homework is generally impeccable. He passes the test as the “guy you’d like to have a beer with and alert for the game.” Granted, NBC only had Sunday nights to call this NFL season, unopposed by other games, but they were the unquestioned leaders in the domain.

Source: Globe and Mail

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